Exhibitors Area

The information featured on this page is intended for British Shooting Show exhibitors only.

If you are not an exhibitor, please return to the home page. The information featured on this page is not relevant to the visiting public.

Exhibitors information area

This page contains important exhibition information, helpful resources, and key contacts to support you during your time as an exhibitor.

Please take a moment to read through this page carefully and refer back to it whenever needed. If you have any questions or need more details, feel free to reach out—we’re here to help!

Jump to a section using the options below

Forms and paperwork

Marketing your attendance

Wristbands

Graphics

Exhibitor listing on the website

Build up, show and break down schedule

Furniture hire

Additional documents (shell scheme)

General information

Contact us

Forms and paperwork

All exhibitors must:
Complete and submit a Risk Assessment Method Statement (RAMS)
Have the correct level of insurance in place for the show

Not all exhibitors will need to complete:
RFD (Registered Firearms Dealer) documentation
CDM (Construction Design and Management) regulations paperwork
Intent to Supply forms

Unsure which forms you need? Contact us, and we’ll be happy to advise.

To exhibit at the British Shooting Show, you must complete a risk assessment.

Once complete, please send your Risk Assessment Method Statement (RAMS) document as a PDF or a scan to accounts@frlmedia.com. We will review and securely file it on your behalf.

For more details and to download a free risk assessment template, visit the Health and Safety Executive website HERE

⚠️ Failure to submit your RAMS document will prevent you from setting up or trading at the show.

If you plan to display, sell, buy, or trade firearms at the British Shooting Show, you must complete the necessary documentation.

Form 116A – Required for Exhibitors with an RFD

  • If you hold a Registered Firearms Dealer (RFD) certificate, you must complete Form 116A.
  • A £13 fee applies, payable by cheque to West Midlands Police.
  • List all attending company representatives on the form.

Where to Send Your Form

Once completed, mail your Form 116A to:

West Midlands Police
Firearms Licensing
Weston Road
Staffordshire
ST18 0YY

RFD Certificate Requirements

  • If your RFD certificate expires before 20/02/2026, you must renew it before the event.
  • Attach a copy of your valid RFD certificate with your application.
  • Expired RFD certificates cannot be processed, and you will not be allowed to trade.

What You Need to Do Now

Check your paperwork and RFD details ASAP—the sooner, the better.
Email a copy of your RFD certificate to accounts@frlmedia.com for secure filing.
Download and complete Form 116A by CLICKING HERE >

⚠️ Failure to submit your RFD certificates will prevent you from exhibiting or trading firearms at the show.

To exhibit at the British Shooting Show, you must have appropriate insurance in place.
We recommend a minimum cover of £5 million.

What You Need to Do

Ensure you have valid insurance for the exhibition.
Email proof of your insurance policy to accounts@frlmedia.com before attending.
✅ If you’re unsure about your coverage, contact your insurer for advice on the best policy.

⚠️ Failure to provide proof of insurance will prevent you from setting up or trading at the show.

If you are building your own stand or having one built for you (non-shell scheme), you must submit your Construction Design and Management (CDM) documents and structural information as soon as possible.

What You Need to Know

Your stand is a mini CDM site within the event’s CDM site, so the proper paperwork is required.
Email your CDM documents to accounts@frlmedia.com for secure filing.
✅ If you have booked a shell scheme stand, you do not need to submit these documents.

Need more information? Learn about Construction Design and Management Regulations (CDM) HERE >

⚠️ Failure to provide CDM documents and stand diagrams will prevent you from constructing your stand at the venue.

If you plan to supply food at the event, you must:

Sell food for off-site consumption only.
Complete the “Intent to Supply” form and submit it to the NEC. [DOWNLOAD HERE >]
Email a copy of the completed form to accounts@frlmedia.com for our records.

Please ensure you complete these steps as soon as possible.

If you plan to supply alcohol at the event, you must:

Sell alcohol for off-site consumption only.
Complete the “Intent to Supply” form and submit it to the NEC. [DOWNLOAD HERE >]
Email a copy of the completed form to accounts@frlmedia.com for our records.

Please ensure you complete these steps as soon as possible.

If you have any questions or need clarification, please contact us.

For RFD enquiries, we recommend speaking with:
Your local police force
West Midlands Police – the local authority for the British Shooting Show at the NEC Birmingham

Please reach out as soon as possible if you need assistance.

Marketing your attendance

All exhibitors should feature the British Shooting Show logo and assets across their social media and marketing channels as soon as they book. This helps increase awareness of:

Your brand
Your participation in the show

Marketing your attendance is in your best interest—the more visitors at the event, the more potential customers at your stand. It’s a win-win!

We’re working hard to market the show to both visitors and the trade, but we need you to play your part too!

Be proactive and advertise your attendance throughout the year—don’t just book and wait.
✅ The more people we can all attract, the better the show will be for everyone. It’s really that simple!

Remember: If you don’t tell your customers and target audience that you’re attending, how will they know? We’re promoting the whole event, but you can help yourself by getting involved in the marketing!

Ready-to-Use Marketing Assets

Download our artwork for advertising, social media, and more using the button below. We’ve done the hard work for you—just download and share!

Help us help you by promoting the show from the moment you book.

(Yes, we mean now!)

Stand graphics and printing

Standard printed graphic

£195 per panel
Size: 2,352mm x 970mm

Our standard printed graphic panels are professionally printed and fitted directly into the Octanorm shell scheme by our trusted partner, Anchor Exhibitions.

Contact stuart@anchor-exhibitions.co.uk to book printing

Seamless graphics

£265 per panel
Size: 2,480mm x 990mm

Our seamless graphic panels are printed and fitted over the Octanorm shell scheme, creating a smooth, uninterrupted finish. printing and installation is handled by our trusted partner, Anchor Exhibitions.

Contact stuart@anchor-exhibitions.co.uk to book printing

Printed banner

£195 per running metre

A simple and effective way to enhance your stand, our printed banners are supplied by our partner, Anchor Exhibitions.

Contact stuart@anchor-exhibitions.co.uk to book printing

Exhibitor listing

We list exhibitors on our website as soon as they supply their details, and we want your listing to be perfect! It’s simple to set up—just provide the details, and we’ll take care of the rest.

Business name – Tell us what you want visitors to see.

Business website – Want visitors to click through to your website?

Logo – Have a logo or image to represent your business? (Recommended size: 1,000px square)

Send the requested information to phil@frlmedia.com, or fill in our online form by clicking the button below.

Please note, we cannot add or update listings after 07/01/2026, so please ensure you fill in and submit the form beforehand. If you don’t add your listing – people won’t find you!

The Octanorm shell scheme

Stands at the Great British Shooting Show are constructed using the Octanorm Shell Scheme, provided by our partner, Anchor Exhibitions. This system offers a blank canvas for you to showcase your brand and products exactly as you desire.

Upgrade Options for Your Stand

Banner Rail – Adds 0.6m vertical height on top of your fascia panel, allowing you to attach graphics or a banner. (Dimensions: Width of your stand frontage x 0.6m high)

Open Corner – Where available, you can opt for two open faces on your stand. This is allocated on a first-come, first-served basis and comes with a 10% premium on your booking fee. Subject to availability.

Custom Graphics – Personalise your stand with custom-printed panels. See “Stand Graphics & Printing” earlier on this page for details.

If you’d like to book any additional extras, please contact us as early as possible.

What is the Shell Scheme Made From?

The Octanorm Shell Scheme consists of:

  • Metal support beams forming the frame
  • 3-5mm white Foamex panels making up the walls

For full schematics, including dimensions and further details, click below. You can also contact Anchor Exhibitions directly for any queries regarding the Octanorm Shell Scheme.

Need help? We’re here for you!

If you need assistance or have any questions, don’t hesitate to reach out. These documents are extremely important and must be completed and submitted well in advance.

If you’re experiencing any difficulties, contact us as soon as possible—we’re here to support you every step of the way!

Furniture hire

The British Shooting Show is pleased to offer exhibitors a convenient and reliable furniture hire service, provided by our trusted partner, Inspire Hire.

Whether you need tables, chairs, display units, or other stand essentials, Inspire Hire offers a range of options to help you create a professional and inviting space.

For more details or to book your furniture, please get in touch at the earliest opportunity to ensure availability.

Please note The British Shooting Show has only partnered with Inspire Hire for furniture hire and Anchor Exhibitions for shell scheme services.

Beware of Scams – If anyone contacts you claiming to be a preferred supplier for the show, please note this is not the case and may be a scam.

If you’re ever in doubt, get in touch with us directly to verify supplier legitimacy. Your security and peace of mind are our priority!

Exhibitor schedule

On arrival

The British Shooting Show does not use Voyage Control.

Due to the high-security measures in place for the event, we will not be using the NEC’s Voyage Control system.

Please follow the instructions on this page instead to ensure smooth access and setup. If you have any questions, feel free to get in touch with us.

When you arrive at the NEC Campus, follow the illuminated signs for “Shooting Show” and proceed to the NORTH 12 (N12) car park.

• A British Shooting Show team member will be there to greet you and provide further instructions.
• Your staff passes will also be issued at this stage.

Please ensure you follow these steps for a smooth and efficient check-in.

Build up schedule

Wednesday

11/02/2025

from 08:00 – and closing at 20:00 – Stand build access.

15:00 – Access to all exhibitors staff.

Thursday

12/02/2025

from 08:00 – and closing at 20:00 – Build access.

Friday

13/02/2025

08:00 – 08:30 – Exhibitors arrive on stands.

Show days

Friday and Saturday

13th & 14th February 2026

08:00 – 08:30 – Exhibitors on stands.

09:00 – 16:00 – Show open to visitors.

16:30 – 18:00 – Exhibitor restocking.

Sunday

15th February 2026

08:00 – 08:30 – Exhibitors on stands.

09:00 – 16:00 – Show open to visitors.

16:30 – 17:00 – Show closed, clearing of visitors.

Break down schedule

Sunday

15/02/2025

16:30 – 17:00 – Clearing of visitors.

from 17:00 – and closing at 20:00 – Break down.

Monday

16/02/2025

from 08:00 – and closing at 16:00 – Break down.

17:00 – Site closed.

Hall access and break down procedure

Vehicle & Hall Access

After loading/unloading, promptly move your vehicle to allow access for other exhibitors.
Be considerate when accessing the halls and follow instructions from event officials and security.

Breakdown procedure

Breakdown will only begin once all visitors and children have exited the halls.

An official announcement will signal the start of breakdown—do not begin packing before this announcement.

Breakdown Guidelines

Remove all materials from your stand.
✅ Any waste that does not fit in a standard bin liner will incur a disposal charge.
No individuals under 16 (including exhibitors’ children) are permitted in the halls during build-up or breakdown.

Your cooperation ensures a smooth, secure, efficient, and successful exhibition experience for everyone. Thank you for your support!

Wristbands

Your wristbands are your responsibility.

Your stand booking includes pre-numbered wristbands, allocated based on your floor space. If you need additional wristbands, they must be purchased in advance—on-site purchases are not available.

Lost, broken, or damaged wristbands must be replaced at £45 per band.
If multiple wristbands are lost, a law enforcement officer will be sent to your stand to ensure they haven’t been given to unauthorised individuals. This measure is in place to maintain the security of the show.

Failure to comply with event security rules may result in exclusion from future British Shooting Show invitations.

We appreciate your cooperation in helping us uphold the highest security standards for all exhibitors and visitors.

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Wristband Policy – Security is Our Priority

Wristbands must be purchased in advance and worn on your wrist at all times.

To ensure the highest level of security, your wristband must remain securely fastened to your wrist throughout the event. Do not wear it on a lanyard, high-vis, belt, or keep it loose.

At the end of the event, hand your wristband to the organisers for secure disposal.
Lost or damaged wristbands should be turned in at the organisers’ office.

Strict wristband procedures are in place. Anyone found misusing or exchanging wristbands without authorisation may be removed from the event.

Your cooperation is essential in maintaining a safe and secure environment for all exhibitors and visitors.

General show information

️️Wristbands are required for hall access.

On arrival at the venue, all exhibitors and staff must sign in at North Car Park 12 to collect their exhibitor pack, which includes your wristbands.

Wristband Guidelines

✅ All team members must wear their wristbands securely on their wrist at all times.
Wristbands must be worn correctly—failure to do so may result in denied entry to the halls.
✅ These policies are in place to ensure a safe and secure event—your cooperation is essential.

Thank you for following the wristband procedures and helping us maintain event security.

Contractor passes are required for hall access during build-up and breakdown.

✅ These passes are valid throughout the build-up and breakdown phases and are for official contractors only.
✅ Passes will be issued during the sign-in process and must be worn at all times.
✅ If a contractor needs access during the open period, please contact the organisers’ office for assistance.

Your cooperation ensures a smooth and secure setup for the event.

All rigging and banner requests must be made in advance.

Minimum notice: 4 weeks before the event.
Requests must be approved by the organisers—late requests may not be accommodated.

If you require rigging or banner installations, please contact us as early as possible to ensure availability.

Business Centre

Location: Next to Hall 9
Services Available: Photocopying, printing, internet access, and mobile services.

Please note: This service is not operated by the British Shooting Show.

Catering

️Food & drink sales are only permitted for off-site consumption.

✅ To retail food or drink for off-site consumption, you must submit an application.
Deadline: At least 28 days before the event.
Submit applications to: oliver.birch@amadeusfood.co.uk for review in line with food safety and licensing regulations.

Compressed Gas

✅ If you require compressed gas for your stand, you must obtain venue approval.
✅ Contact the organisers with details to request permission.
✅ All applications must be submitted in advance to ensure compliance with venue regulations.

Hospitality

✅ If you wish to host hospitality on your stand, all food and drink must be obtained via Amadeus.

✅ Exhibitors cannot bring their own food and drink.
✅ If you provide your own, Amadeus may charge corkage or concession fees, and your stand may be inspected by the venue’s food safety representative.

⚠️ Health & Safety Compliance

You may be required to provide a fridge, sinks, and hand wash basins to meet Health and Safety Regulations.

Cleaning & Sanitisation

✅ Stands will be vacuumed nightly during the show.
✅ This does not include the cleaning of exhibits or stand surfaces.
Only accessible stands will be cleaned—if your stand has a night sheet, it will not be included in the cleaning schedule.

Deliveries to the Venue

Mark all packages as follows:

The Great British Shooting Show
Your Company Name & Stand Number
Your Exhibitor Contact Name & Number
National Exhibition Centre
Hall 7
Birmingham
B40 1NT

✅ Ensure deliveries are scheduled when a member of your staff is on-site to receive them.
✅ If you cannot guarantee receipt, liaise with the organisers—they may be able to assist.
✅ If a forklift or manual offloading assistance is required, please contact the organisers in advance.

Delivery Cut-Off Time:
Deliveries can take place until 08:00 each morning during show days. Once the show is open, no deliveries are permitted, and traffic marshals will turn away any goods vehicles arriving after this time.

LPG Gas

✅ LPG is not permitted within the venue without prior consent.
✅ If you require LPG for your stand, please contact the organisers as soon as possible for approval.

Furniture Hire

✅ If you wish to hire furniture, please contact our official supplier directly:

Inspire Hire – 01455 234919
sales@inspirehire.co.uk

Hot Works Permit

  • All hot works require venue approval and a permit.
    ✅ If you need a hot works permit, please contact the organisers in advance.

Equality Act Compliance

  • Standholders must ensure accessibility for all visitors and exhibitors.

✅ Any ramp must be built into the stand and must not obstruct the gangway.

Electricity

✅ Electricity supply to exhibition stands is not included in your booking and must be booked separately with an additional cost.
✅ All connections to the mains power supply must be arranged directly with the British Shooting Show.
✅ Failure to arrange electricity through the organisers may result in no power being supplied to your stand.

Late Working

✅ If you need to work on your stand outside of scheduled hours, you must contact the organisers at the Organisers’ Office in Hall 5.
✅ Provide the following information when contacting the organisers:

  • Hall Name & Stand Number
  • Nature of the Work
  • Additional Time Needed
  • Number of People
  • Designated Responsible Person (and their contact number)

Breakfast

✅ A full breakfast facility is available at ‘The Atrium’ Wetherspoons on each show open day from 07:00.
✅ Please ensure you are back on your stand by 08:30 to ensure the show opens on time.

First Aid

✅ If First Aid is required, please contact the Organisers’ Office or approach any of the NEC team for assistance with a medical emergency.
✅ An on-site medic will be available throughout the show, based in the Atrium Medical Centre at Atrium 2 (in the offices located outside of Hall 6).

Vehicles

✅ Any vehicles manufactured prior to 1984 must have minimum fuel.
Fuel caps should be lockable, and a drip tray must be in use.

Security

✅ Security is provided by the organisers to prevent unauthorised access to the hall, not to secure the contents of individual stands.
✅ There will be security patrols; however, the organisers do not accept responsibility for any loss, damage, or accident.
✅ Stands should not be left unattended while the hall is open.

✅ Should you wish to book security for your stand after the hall is closed, or arrange for additional CCTV throughout the show, this can be organised through the organisers.

✅ All persons, including contractors, who need to restock in the evening must show a wristband issued by the organisers.
✅ Anyone without a wristband will be asked to leave the hall.

Hall Heating

✅ Please note that the heating of the halls will be monitored and controlled by the NEC.
✅ We do not have control over the heating.

Trolleys

✅ Trolleys are not permitted during the open hours of the show or while visitors are being cleared from the halls.

✅ Trolleys must be removed from the halls or stored safely within your stand.

Wi-Fi

✅ There is free Wi-Fi throughout the NEC, which is sufficient for general browsing only.

✅ The free Wi-Fi is not suitable for use with card machines or till systems. We recommend you use hotspot from a smartphone, or use a personal hotspot device – see your mobile service provider for details.

✅ If you require Wi-Fi for streaming services, a specific, secure, or maintained connection may be necessary.
✅ Please contact the NEC for more information.

Items of Special Risk

✅ If you intend to have any of the following activities on your stand, please notify the organiser and provide further details:

  • Alcohol Serving (restrictions apply)
  • Animals
  • Dangerous & Obnoxious Substances (including flammable oils, liquids & gases, compressed gases/acetylene/LPG, hot surfaces & naked flames)
  • Gambling
  • Hazardous Noise
  • Hazardous Processes or Substances
  • Preparation, Cooking & Dispensing of Food
  • Radioactive Substances
  • Seating (closely seated audiences) & Seminars
  • Simulators & Rides
  • Special Effects (including lasers, real flame, smoke machines & strobes)
  • Special Treatments (invasive – breaking the skin, e.g. ear piercing; non-invasive – touching skin, e.g. massage)
  • Temporary Structures
  • Vehicles
  • Visitor Participation (that may expose them to risks not typically associated with visiting an exhibition hall)
  • Water Equipment & Features
  • Weapons
  • Working Machinery & Apparatus

Weaponry Displays

✅ Weapons covered by regulations within the show include firearms, replicas, deactivated weapons, swords, knives (including kitchen knives), and tools.

✅ They must be encased within secure storage and in accordance with their license.
✅ Weapons must be secured to the stand and placed away from the gangway edges. Knives must be encapsulated to ensure blades cannot be touched by the public.

✅ Any demonstrations or handling of weapons by customers should be detailed within your stand risk assessment.

✅ Any weaponry stored away from the stand must be kept in a lockable area. A lockable storage area is available via the organisers.

✅ No weaponry should be left unattended during the hall open hours.

✅ All weaponry MUST be removed from the site at the end of the tenancy. Any weaponry left will be reported to the local authority.

CDM

✅ Construction Design Management (CDM) has been in place since April 2015 within the Exhibition Industry and applies to all events in the UK where there is construction activity.
✅ It is the responsibility of the organiser to ensure that participation at the event is carried out safely.
✅ We have tried to keep the impact of CDM as minimal as possible on exhibitors.

How will this impact onsite:

✅ We have produced Site Rules and Site Information included within this manual for your review.
✅ On arrival at the NEC, there will be two CDM check-in points: one at the N10 car park and another at the Hall 5 main entrance.
✅ At these check-in points, you will be asked to review the site rules and then sign in to show that you understand and accept the conditions of the site and its associated rules.
✅ Once signed in, you will receive a wristband, which must be worn at all times during the build and breakdown of the show. The wristband allows access through any VE door within the show. Anyone without a wristband will be directed to the check-in points to register.
✅ Anyone operating in the rear of the halls at any time must wear a High-visibility jacket as a minimum. Exhibitors/contractors must provide these jackets themselves.

How does this affect exhibitors?

✅ Shell Scheme Exhibitors: This only affects you if you are planning on constructing within your shell stand. Stand dressing, placing display cases, moving furniture, etc., does not constitute construction. However, construction may be happening around your stand, so you will still need to sign in and follow site rules.
✅ Space Only Stands: These become their own mini CDM site within the main CDM site of the hall. You must ensure that someone is responsible for fulfilling any required roles.

Traffic Rules

✅ The last thing you’ll want is to be held up in site traffic or put at risk during the busy build-up, open, and breakdown times. To avoid this, please follow these simple rules, developed by our experienced Traffic and Security teams to ensure everyone can move safely and efficiently.

Please follow these key rules:

✅ Follow the instructions of Traffic or Security staff.
✅ Watch out at all times for forklift truck movements.
✅ Don’t park on red lines or yellow hatched areas unless permitted by Traffic or Security staff for loading and unloading.
✅ Never park on red hatched areas.
✅ Always wear a high-visibility bib or jacket when loading or unloading. Be seen, be safe.

✅ Failure to display a valid vehicle pass or failure to follow traffic rules may result in vehicles being removed.
✅ Our procedures are in place to ensure a smooth, safe experience for all exhibitors, so please work together to help make the show a success.

Wristbands On

✅ To save time, avoid delays on entry, and make your life easier, please keep your official wristband securely fastened to your wrist and carry your company identification with you throughout the build-up, show open, and breakdown.

Useful Numbers

✅ Taxi: +44 (0) 121 427 8888
✅ Lost Property: +44 (0) 121 767 3883

Unattended Items

✅ Please make time to regularly check your exhibitor area for unattended packages, cases, or bags.
✅ If you spot anything you don’t recognise, do not touch it. Instead, call the Venue Operations Centre at +44 (0) 121 644 6666 (internal ext. 6666), and we will check it out for you.
✅ When you leave your area each night, or in the case of an evacuation, please ensure electrical appliances are switched off.

Fire Procedure

✅ The NEC and the Genting Arena are protected by a sprinkler system and portable fire extinguishers. In the event of a fire emergency:

  • Break the glass on the nearest fire alarm point (located at each vehicle entry (VE) door, in the organisers’ offices, and at key points within the hall and around the main Piazza and Atrium).
  • Telephone the Venue Operations Centre on +44 (0) 121 767 3333 (internal ext. 3333), providing the location and nature of the incident.
  • Calmly notify adjoining exhibitors of the situation, and if it is safe to do so, tackle the fire with an appropriate extinguisher. Remember, keep calm, follow the procedures, and help will arrive as soon as possible.
  • Leave by the nearest exit.

Contact us

Please don’t hesitate to call a friendly member of the team, we will be happy to help!

01258 857700

Email Contacts

Accounts – accounts@frlmedia.com

Sales & exhibition information – info@shownews.co.uk

Marketing & Creative – phil@frlmedia.com

Marketing with the British Shooting Show