Exhibitors Area

This page is intended for British Shooting Show exhibitors only.

If you are not an exhibitor, please return to the home page.

Exhibitors information area

Welcome to the exhibitors area. This page is provided for exhibition information as well as handy resources and contacts to make your time exhibiting with us as streamlined and successful as possible. Please get in touch if you require any further information. Remember, we’re here to service the industry and work with you to help promote your services and products to the global shooting industry.

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Forms, certificates & documents

All exhibitors must fill in a risk assessment in order to exhibit at the British Shooting Show.

Once completed, you must supply the British Shooting Show with your RAMS document as a PDF, or high resolution JPG scan.

Please supply this via email to accounts@frlmedia.com where it will be checked and securely filed on your behalf.

For more information on Risk Assessments and to download a template, please visit the Health and Safety Executive website HERE >

Failure to complete and supply us with your Risk Assessment Method Statement (RAMS) document(s) will result in you not being allowed to set up or trade at the show.

This document/ certificate is for any exhibitors wishing to display, sell, buy or otherwise trade firearms at the British Shooting Show.

All exhibitors with an RFD must complete form 116A.

This form costs a nominal fee of £13 to be paid by cheque payable to WEST MIDLANDS POLICE.

Servants of the company who are attending must be listed on the 116A form.

Once completed, please send your form to:

West Midlands Police
Firearms Licensing
Weston Road
Staffordshire
ST18 0YY

If any additional RFD certificates expire prior to 20/02/2023, then you must apply for a new one.

Please attach a copy of your current RFD certificate to your application.

Any renewals of your RFD certificates must be renewed prior to the event. Failure to do so will result in you not being allowed to trade.

Additional RFD certificates cannot be processed if your RFD has expired.

Please take a moment at the earliest opportunity to check all of your paperwork and RFD information. The sooner you check, the sooner you can sort.

Please supply a copy of your RFD via email to accounts@frlmedia.com where it will be filed.

To download and fill in your form 116A please CLICK HERE >

Please ensure you fill this form in correctly and as soon as you can, double check your expiry dates. The sooner you check, the sooner you can sort.

Failure to supply us with your RFD certificates will result in you not being allowed to trade or exhibit firearms at the show.

All exhibitors must have appropriate insurance in place in order to exhibit at the British Shooting Show. (We recommend minimum cover of £5 Million)

Please ensure you are insured appropriately for the exhibition. We will need to see proof of your insurance policy prior to you attending.

Please supply your proof of insurance via email to accounts@frlmedia.com where it will be filed.

If you’re unsure on insurance, contact your current insurer and they will be able to help and advise the best cover policy for you.

Failure to supply us with proof of your insurance will result in you not being allowed to set up or trade at the show. 

All exhibitors planning on building their own stand/ having a stand built for them (non-shell scheme build) must supply us with their CDM and structural information at the earliest opportunity.

Remember, your stand is a mini CDM site within the events CDM site, you must have the appropriate paperwork in order for your stand construction.

Please supply your document(s) to accounts@frlmedia.com where it will be filed.

If you have booked a shell scheme stand, you do not require these documents.

If you need to learn more about Construction Design and Management Regulations (CDM Regs) please click the button below.

Remember: if you are using our shell scheme, you do not require CDM documentations.

Learn more about the Construction Design and Management Regulation (CDM) HERE >

Failure to supply CDM regulation paperwork and/or diagram(s) will make it so you cannot construct your stand at the venue.

All exhibitors intending to supply food at the event must:

• Sell food for off-site consumption only.

• Fill in an intent to supply form and submit to the NEC. DOWNLOAD HERE >

Once you have filled in the form and supplied it to the NEC, please also supply it to us for reference and send to accounts@frlmedia.com

All exhibitors intending to supply alcohol at the event must:

• Sell alcohol for off-site consumption only.

• Fill in an intent to supply form and submit to the NEC. DOWNLOAD HERE >

Once you have filled in the form and supplied it to the NEC (instructions on document), please also supply it to us for reference and send to accounts@frlmedia.com

If you require further information or simply need some clarification, please contact us.

For RFD enquiries, we advise you talk to your local police force as well as West Midlands Police – who are the local force for the British Shooting Show.

Market your attendance

All exhibitors should be featuring the British Shooting Show logo and/or assets on all of their social media and marketing channels to increase awareness of 1. Your brand and 2. Your attendance at the show. It is within the exhibitors’ best interest to market their attendance at the show.

Remember, more visitors through the door = more visitors at your stand = It’s a win-win!

We are working hard on marketing the show to visitors and the trade, but we need you to play your part, too! 

Be proactive and advertise your attendance. Don’t just book and do nothing. The more people we can all attract, the better the show will be for us all. It really is that simple!

Failure to play your part in marketing the show and your business’ exhibiting at the show would be extremely detrimental to your business. Help us help you.

Download our artwork for use in advertising, social media and beyond using the button below.

Build your exhibitor listing

We list our exhibitors on our website from the moment they book-in. Let’s make sure your listing looks just the way you want it. Constructing an exhibitor listing is easy, just supply the requested information and we’ll handle the rest!

Business name – Let us know what you want visitors to see.

Business description – Tell us about your business. Visitors want to know!

Website link – Do you have a website people can visit?

Social Media links – Can visitors follow you on social media?

Your logo or a photo – Do you have a logo or image to use to represent your business? (1,000px square is advised)

Category – What category or categories does your business fit within?

Please send the requested information to phil@frlmedia.com or fill in our online form by clicking the button below…

Useful documents

Read or download the Octanorm Shell Scheme document.

This document contains technical information on the construction of the shell scheme stands used at the British Shooting Show. It is useful for planning the application of graphics, banners and, of course, your exhibition.

Click here to view >

Read or download our Entrance Sponsorship document.

Put your brand front and centre at the British Shooting Show by featuring your brand on the main entrance signage of the show. This is an extremely popular option and is sold on a first come-first serve basis.

Click here to view >

View and download our social media assets.

We’ve pre-made these social media assets for you to put onto your accounts to spread the word about your attendance at the show. It promotes you whilst also gaining awareness of the British Shooting Show. Its a win-win.

Get them here >

Confused? Talk to us!

If you get stuck or could do with a helping hand, please get in touch with us. These documents are extremely important and must be completed and filed well in advance. So, if you’re having any problems, please get in touch at the earliest opportunity. We are here to help you!

Get in touch with us, we are here to help you every step of the way.

Furniture hire at the show

The British Shooting Show is pleased to offer exhibitors a friendly furniture hire service provided by our preferred providers – Inspire Hire.

Exhibitor manual

On arrival

The British Shooting Show does not use Voyage Control

Due to the high security of the event, we are not using the NEC’s Venue Protect, please instead follow the instructions below.

When you arrive on the NEC Campus

Follow illuminated signs to “Shooting Show”, and make your way up to NORTH 10 car park where a member of the British Shooting Show team will greet you and give you further instructions. You will also be presented with your staff passes at this stage.

Build up schedule

Wednesday

21/02/2024

08:00 – 20:00 – Stand build access.

15:00 – Access to all exhibitors staff.

Thursday

22/02/2024

08:00 – 20:00 – Build access.

Friday

23/02/2024

07:00 – 08:30 – Exhibitors arrive on stands..

Show days

Friday and Saturday

23rd & 24th February 2024

07:00 – 08:30 – Exhibitors on stands.

09:00 – 16:00 – Show open to visitors.

16:30 – 18:00 – Exhibitor restocking.

Sunday

25th February 2024

07:00 – 08:30 – Exhibitors on stands.

09:00 – 16:00 – Show open to visitors.

16:30 – 17:00 – Show closed, clearing of visitors.

Break down schedule

Sunday

25/02/2024

16:30 – 17:00 – Clearing of visitors.

17:00 – 21:00 – Break down.

Monday

26/02/2024

08:00 – 17:00 – Break down.

18:00 – Site closed.

Wristband allocation

Your wristbands are your responsibility.

Your stand booking includes pre-numbered wristbands based on your floor space, with no extra cost. If you need additional wristbands beyond the allocated amount (see table below), please purchase them in advance. Contact us for this at the earliest convenience, as on-site purchases are not available.

Please take care of your wristbands, as broken, damaged, or lost ones must be replaced at £45 per band to maintain event security. Your cooperation is vital in upholding high standards.

Weekend pass

£45+VAT
  • Per additional wristband PRE-BOOKED
3×3 3×6 3×9 3×12 3×15 6×6 6×9 6×12 6×15 9×9 9×12 9×15
2 4 5 6 7 6 7 8 10 9 10 14

Wristbands must be purchased in advance and worn on your wrist at all times.

Security at the British Shooting Show is paramount. Therefore your wristband is hugely important. Keep it securely fastened around your wrist at all times during the event (not on a lanyard, not loose so it can slip off and not on your belt). When leaving, hand your wristband to the organisers for secure disposal. If you discover lost or damaged wristbands, please turn them in at the organisers’ office. These wristbands are integral to exhibitor and event security. Those who do not adhere to the wristband procedures or engage in unauthorised wristband exchanges will be subject to removal from the event.

Build up and break down procedure

The breakdown process will commence only after all visitors and children have exited the halls. An official announcement will signal the start of breakdown, allowing exhibitors to begin packing their stands. It is crucial not to initiate the packing process before this announcement.

Please ensure the removal of all materials from your stand. Any leftover waste, which cannot fit in a regular-sized bin liner, will incur an additional charge from the organisers for disposal.

During the build-up and breakdown phases of the show, including exhibitors’ own children, no individuals under the age of 16 will be permitted access to the halls.

After loading or unloading your vehicle, promptly relocate it to provide other exhibitors with access to the halls. When accessing the halls, please exercise consideration for others.

Your cooperation in following these procedures and complying with instructions from officials or security personnel is greatly appreciated. Our aim is to make your exhibition experience with us streamlined, efficient, and successful. We sincerely thank you for your continued support and collaboration.

General show information

Wristbands
On arrival to the venue all exhibitors and staff will need to sign in at North Car Park 10 in order to receive their exhibitor pack which will include exhibitor wristbands. All members of your team must wear their wristbands securely on their wrist at all times to gain entry to the halls. Failure to correctly wear your wristband on your wrist could result in you being refused entry to the halls. Please cooperate with the wristband policies as they are in place to help keep the event safe and secure.

Contractor passes
These are valid throughout build up and break down to be used by the official contractors working within the show. These will be issued as part of the signing in process in to the halls and must be worn at all times throughout the build up and breakdown. If any contractor is required to enter the show once in the open period, please contact the organisers office to facilitate.

Banners/ rigging
All rigging and banner requests must be made well in advance with the organisers. We advise you allow 4 weeks at the absolute minimum to notify us of rigging and banner requirements.

Business Centre
Located next to Hall 9. Services available: Photocopying, printing, internet access and mobile service. Please note, this service is not operated by the British Shooting Show.

Catering
Sale of food and drink will not be permitted unless it is clear this is for off-site consumption. Applications to retail food and drink for off-site consumption must be sent a minimum of 28 days prior to oliver.birch@amadeusfood.co.uk to be reviewed and assessed in line with food safety and licensing regulations.

Compressed gas
Should an exhibitor require the use of compressed gas, further consent must be obtained by the venue. Please contact the organisers to provide more details.

Hospitality
Should any exhibitors wish to host hospitality on their stand, the food and drink must be obtained via Amadeus. Exhibitors cannot bring their own food and drink to the stands with them. Should an exhibitor wish to provide their own, then Amadeus reserves the right to charge the exhibitor corkage or concession and the stand may be inspected by the venue’s food safety representative.

Please note that there may be a requirement for you to provide a fridge and sinks/hand wash basins to comply with Health and Safety Regulations.

LPG Gas
LPG is not permitted to be used within the venue without consent. If you require the use of LPG on your stand, please contact us as soon as possible.

Cleaning
Stands within the show will be vacuumed on a nightly basis during the show. This does not include the cleaning of exhibits or stand surfaces.

Only stands accessible will be cleaned, should you stand have a night sheet, it will not be included within the clean.

Additional cleaning and sanitising (Covid-19)
Please take extra care to ensure your stand is thoroughly sanitised. Especially any test products, airgun ranges and touch surfaces such as handles, chairs, accessories and display products.

Deliveries to the venue
Please mark all packages for delivery as follows:

The Great British Shooting Show
Your Company Name & Stand Number
Your Exhibitor Contact Name & Number
National Exhibition Centre
Hall 5
Birmingham
B40 1NT

Please ensure deliveries are scheduled when someone will be on site to receive them. If you are unable to guarantee this, please liaise with the organisers and they may be able to facilitate any deliveries. Please note that if a delivery needs to be offloaded with a forklift or if assistance is needed with manual offloading, please contact the organisers.

Deliveries can take place until 08:00 each morning. Once the show is open no deliveries are permitted and traffic marshals will turn away any goods vehicles arriving after this time.

Furniture hire
If you wish to hire furniture please contact the furniture hire firm directly as per the details below:

Inspire Hire

Tel: 01455 234919

Email: sales@inspirehire.co.uk

Hot works permit
All hot works are subject to approval by the venue in which a permit is issued. If you require a hot works permit, please contact the organisers.

Equality act
Please note it is the responsibility of stand holders to take reasonable steps to ensure people (both visitors and exhibitors) are able to access and make use of their services. Any ramp for a stand should be inbuilt into the stand and not encroach onto the gangway.

Late working
If any stands require to work outside of the scheduled hours, please contact the organisers within the Organisers office in hall 5 advising of the following information:

• Hall & Stand Name & Number
• Work being carried out
• Additional time needed
• Number of people
• Designated responsible person and a contact number for this person.

Electricity
All connections to the mains power supply must be booked directly with the British Shooting Show.

Breakfast
A full breakfast facility is available from ‘The Atrium’ Wetherspoons on each show open day from 07:00. Please ensure you are back on your stand by 08:30 to ensure the show can open on time.

First aid
If First Aid is required please contact the Organisers office or approach any of the NEC team who can help you with a medical emergency. There will be an on-site medic throughout the show based in the Atrium Medical Centre at Atrium 2.

Vehicles
Any vehicles manufactured prior to 1984 must have minimum fuel. Fuel caps should be lockable and a drip tray in use.

Security
Security is provided by the organisers to prevent unauthorised access to the hall and not to secure the contents of individual stands. There will be security patrols however the organisers do not accept responsibility for any loss, damage or accident. Stands should not be left unattended whilst the hall is open.

Should you wish to book security for your stand once the hall is closed or additional CCTV throughout the show, this can be arranged via the organisers.

To assist with the security of the show, all persons including contractors that require to restock in the evening will be required to show a wristband issued by the organisers. Anyone that does not have a pass will be asked to leave the hall.

Hall heating
Please note that the heating of the halls will be monitored and controlled by the NEC. We do not have control of the heating.

Trolleys
Please be advised that trolleys are not permitted to be used during the open hours of the show and whilst visitors are being cleared from the halls. Trolleys must either be removed from the halls or stored safely within your stand.

Wi-fi
There is free Wi-Fi throughout the NEC which is sufficient for general browsing. Should you wish to use the Wi-Fi for streaming services, a specific, secure or maintained connection may be required. Please contact the NEC..

Items of special risk
If you intend to have any of the below activities on your stand, please notify the organiser to provide further details.

• Alcohol serving (restrictions apply).
• Animals.
• Dangerous & obnoxious substances, including flammable oils, liquids & gases, compressed gases / acetylene / LPG, as well as hot surfaces & naked flames.
• Gambling.
• Hazardous noise .
• Hazardous processes or substances .
• Preparation, cooking & dispensing of food .
• Radioactive substances .
• Seating (closely seated audiences) & seminars.
• Simulators & rides.
• Special effects, including lasers, real flame, smoke machines & strobes.
• Special treatments (invasive – breaking the skin, e.g. ear piercing, non-invasive touching skin, e.g. massage).
• Temporary structures .
• Vehicles .
• Visitor participation that may expose them to risks that would not normally be associated with visiting an exhibition hall .
• Water equipment and features .
• Weapons .
• Working machinery & apparatus.

Weaponry displays
Weapons covered by regulations within the show include firearms, replicas, deactivated weapons, swords, knives (including kitchen knives) and tools. They must be encased within secure storage and in accordance with their license. They must be secured to the stand and placed away from the gangways edges – knives must be encapsulated to ensure blades cannot be touched by public.

Any demonstrations or handling of weapons by customers should be detailed within the stand risk assessment.

Any weaponry that is being stored away from the stand must be in a lockable area. A lockable storage area is available via the organisers which can be utilised.

No weaponry should be left unattended during the hall open hours.

All weaponry MUST be removed from site at the end of tenancy. Any weaponry that has been left will be reported to the local authority.

CDM
Construction Design Management has been in place since April 2015 within the Exhibition Industry and applies to all events in the UK where there is an element of construction taking place.

It is the responsibility of the organiser to do what is reasonably practicable to ensure that participation at an event is carried out safely.
We as organisers have tried to keep the impact of CDM as little as possible on exhibitors.

How will this impact onsite:

• We have produced Site Rules and Site Information included within this manual for your review.
• On arrival to the NEC, there will be two CDM check in points, one will be located at the N10 car park and another will be at Hall 5 main entrance.

• From these check in points, you will be asked to review the site rules and then ‘sign in’ to the site to show that you understand and accept the conditions of the site you are working in and the rules associated with it.

• Once signed, you will receive a wristband which must be worn at all times during the build and breakdown of the show and will allow access via any VE door within the show. Any persons without a wristband will be directed to the check in points to register.

• Please note that anyone operating in the rear of the halls at any time will be required to wear a High-visibility jacket as minimum. These should be provided by exhibitors/contractors themselves.

How does this affect exhibitors?

Shell scheme exhibitors – there is only an effect if you are planning on constructing within your shell stand. Stand dressing, placing display cases, moving furniture etc does not constitute as construction. Please note however, there may be construction going on around your stand and therefore you will still be required to sign into the site and follow site rules.

Space Only Stands – Space Only stands become their own mini CDM site within the main CDM site of the whole hall. You must ensure that someone is responsible for ensuring any required roles are fulfilled.

Traffic rules
The last thing you’ll want is to be held up in site traffic, or endangered during those busy build up, open and breakdown times. So please follow these few simple rules. They’ve been developed by our experienced Traffic and Security team to ensure that all exhibitors can get about as safely and efficiently as possible.

• Please follow the instructions of Traffic or security staff.
• Look out at all times for fork lift truck movement.
• Don’t park on red lines or yellow hatched areas unless given permission by Traffic or Security staff for loading and unloading.

• Never park on red hatched areas.
• Wear a high visibility bib or jacket when loading or unloading. Be seen and be safe.

Failure to display a valid vehicle pass or to adhere to our traffic rules may result in vehicles being removed. Sorry, but our procedures are here to help you and all the other exhibitors have a great show. That’s a lot easier when we all work together.

Wristbands on
To save time, avoid delays on entry and make your life easier, please keep your official wristband securely fastened on your wrist and company identification with you throughout build up, open and break down.

Useful numbers
Taxi: +44 (0) 121 4278888

Lost property: +44 (0) 121 7673883

Unattended items
Please make the time to look in and around your exhibitor area regularly for unattended packages, cases or bags. If you spot anything you don’t recognise, don’t touch it, call the Venue Operations Centre on +44 (0) 121 644 6666 (internal ext. 6666) and we’ll check it out for you. When you leave your area each night, or if there’s an evacuation, please ensure electrical appliances are switched off.

Fire procedure
The NEC and the Genting Arena are protected by a sprinkler system and portable fire extinguishers. In the event of a fire emergency:

• Break the glass on the nearest fire alarm point they’re located at each vehicle entry (VE) door, in the organisers’ offices, and at key points within the hall and around the main Piazza and Atrium.

• Telephone the Venue Operations Centre on +44 (0) 121 767 3333 (internal ext. 3333) giving the location and nature of the incident.

• Calmly notify adjoining exhibitors of the situation and, if safe to do so, tackle the fire with an appropriate extinguisher. Remember, keep calm, follow these procedures and help will arrive as soon as possible.

• Leave by the nearest exit.

RFD information

Your RFD information will be required at the British Shooting Show.

Please supply us with a scan or photograph of the cover of your RFD well in advance of the event.

We’ll put it simply…

More people through the doors means more visitors to your stand. It’s a win-win!

Help us help you…

Marketing your presence at the British Shooting Show is really important. If your customers don’t know that you’re exhibiting at the show, how are they supposed to visit you?

You should start featuring the British Shooting Show in your marketing campaigns immediately to reach a wide audience of existing and prospective customers. We have prepared a resource centre full of pre-made graphics, as well as our logo ready for use on a wide array of formats wether for your social media, website or printed and digital marketing.

By marketing yourself at the show, more people will know about your attendance and in turn visit the show to see you specifically.

Help us help you by featuring the British Shooting Show in all of your marketing material and social media.

Contact us

Please don’t hesitate to call a friendly member of the team, we will be happy to help!

01258 857700

Email Contacts

Accounts – accounts@frlmedia.com

Sales & exhibition information – info@shownews.co.uk

Creative & marketing – phil@frlmedia.com

Marketing with the British Shooting Show