The world’s leading optics companies are converging on the British Shooting Show. While year after year, we host the largest gathering of optics manufacturers at the show, this year’s manufacturer attendance has broken all records, surpassing all previous years.

Deer management has become a real issue, and fortunately, we have superb keepers managing the deer population. Whether on an enormous estate or in smaller woodlands, optics play a crucial role in daily duties. Never before has the UK witnessed so many optics manufacturers exhibiting their entire range of products.

The buzzword is “new product launches.” Get your hands on the latest night vision; visit the three night vision tunnels and try the newest products. For the more traditionalist hunter, the array of new optics, from spotting scopes to long-range technical scopes, all being launched at the show, is mind-blowing.

Competition shooting, while extremely technical, has a very strong following. Manufacturers strive to produce some of the finest rifles, and the optics industry keeps pace by supplying some of the most outstanding sporting optics. Whatever your discipline, they have optics to assist you in reaching your next competition gold medal.

Secure your tickets to the British Shooting Show on the 23rd, 24th, and 25th of February 2024, held at the National Exhibition Centre in Birmingham. Don’t miss out on this unparalleled showcase of cutting-edge optics and shooting sports innovation.